Excellence in Communication

Excellence in Communication

While I could write pages on this, I thought it worth sharing the thought.

As Christians, as a Church, we should be striving for excellence in church communications. I’m persuaded of this, and I think the apostle Paul was, too.

And whatever you do, whether in word or deed, do it all in the name of the Lord Jesus, giving thanks to God the Father through him. Col 3:17

As usual, the answers are found in the book, as our bearded hipster above shows us with his ‘Bible’.
We are called to ‘do’ in the name of Jesus. Whatever we do. Clearly this is not limited to church communications. We should strive for excellence in our preaching, our music, our welcome, our stewardship of resources.

The reason I see this need so clearly in church communications – the publicity. The public nature of our ministry means that the world is watching. Perhaps literally – for good or for bad, the internet means that the entire globe has potential access to the material published by your church leaders and content creators. Each interaction with your website is a potential interaction with the gospel – whether its by someone in your church or someone who’s never heard of you before. Therefore, how can we be half-hearted, or dismissive towards our communications ministry, or communications team!

It isn’t my purpose or intention here to ‘call people out’, or to highlight churches or other organisations who are doing a bad job. In fairness, calling something a ‘bad job’ is, in itself, hugely subjective. My purpose is to highlight the importance of this ministry – the importance of doing it well. In a culture saturated with messages, it is our job to skilfully communicate our good news ‘through the noise’, making sure it reaches our audiences.

Obviously this will take effort, and planning, hence the motivation behind this blog – helping communications ministry teams to do their job well through efficient use of the resources available to them – not least in terms of the time they have available to them.

Another important point – as much as I value quality, our calling as ministry leaders and volunteers should still be people first – we must not use ‘striving for excellence’ as an excuse to treat other team members badly. We must learn to be servant-hearted in our feedback, helping to nurture and grow our communications team.

So why don’t we? Why do we not go the extra mile to ensure our communications output as a church is the best that we can make it?

Many reasons affect this – perhaps we are discouraged, or disheartened or even disillusioned from having tried and failed many times to increase excellence, to make a tangible difference to the quality of ministries with which we are associated. Perhaps we have simply overlooked the ministry’s importance. Or maybe we just don’t have the energy to ‘go all-out’ considering we have jobs, families, houses etc. all struggling for our attention – perhaps even other ministries.

Whatever you do, work at it with all your heart, as working for the Lord, not for human masters, since you know that you will receive an inheritance from the Lord as a reward. It is the Lord Christ you are serving. Col 3:23-24

What a motivation to have – to work for the Lord – and yet how easily we get sucked in to working for human masters, and lose heart that we are not given the ‘reward’ that we feel we are owed. Maybe we should be getting a reward – be sure to show your appreciation to those who work with you towards excellence, as they may be just as weary as you – but we have a better reward in store: ‘an inheritance from the Lord’.

Well that ‘thought’ quickly turned in to an essay.

What does excellence look like in practice in your ministry involvement?

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