Write it down!

Write it down!

I’ve lost count of the times when I’ve come up with a good church communications idea, only to forget it later. I can still remember that I had an idea – I just can’t remember what it is. Helpful.

Thankfully, there’s a simple solution; write it down! 

Obviously, this isn’t a new idea – I can’t claim to be breaking new ground with this. Nevertheless, it’s something I find so useful.

Ideas often come to me at the strangest times. So whether it’s an idea for a blog post, a concept idea for a logo design, or a theme to tweet about from the church account, I make sure to write it down in my notebook, or to make a quick sketch. And I do it as soon as possible, before I forget!

If I don’t have the notebook to hand, I’ll sometimes make a note in my phone, but that can be a hindrance as smartphones offer up notifications and distractions that start to push the idea out of one’s mind!

However you end up recording the idea, the important part is that it’s done. Just as important, however, is storing this record somewhere that you can, or rather will find it later. Often for me, this means a piece of paper blu-tacked to my computer screen!


Digging for gold

Of course, not every idea is going to be gold: mine certainly aren’t! This is where planning comes in – you can take time to review and refine your ideas. Think of it as sorting the wheat from the chaff. At this point of editing, you probably will find it helpful to make a digital copy of the idea, filing it for future use.

For me, this review stage means adding ideas to Trello (a tool we’ve explored before here on ChurchTrain). I create a Trello card in the relevant project and add my notes there. So as to keep a handy record of the original notes, I’ll often snap a picture of the page in my notebook, and attach this to the card.


Related post: Trello for Church Teams – Organise your comms using Trello


Soon enough you’ll have a long list of ideas that you can develop further, or draw on for future inspiration, taking the pressure away from your brainstorming sessions.

And if you don’t believe me, the idea for this blog post came to me whilst I was washing my hands. I made a note of it, added it to Trello, and you’ve just read it!


When do you get your best ideas? How do you record and develop them?

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