Not to jump on the Pokémon bandwagon, although in fairness it’s a bandwagon I’ve been on for about the last 20 years. Time for a little creative inspiration, courtesy of the Church Communications Facebook Group… and the Texas Department of Transportation!
Not only this, but the tone of the Texas Department of Transportation in their comments and replies is bang on, meaning that the message of road safety further resonates with its audience.
Oh, and it’s about Pokemon, which helps.
Take inspiration from quality, wherever you may see it!
Oh, and it’s not just churches, as this post from inc.com illustrates.
The following pictures show just a few examples of churches holding Pokemon Go events.
Another great example here from 2|42 Community Church:
To the naysayers, here is a highlight from the inc.com article linked above:
“The naysayers inside your organization will say the same things people say whenever there’s a big paradigm shift. “This is a fad,” they’ll say. And that could be true. People, of course, said the same thing about the original Pokémon game.
The more salient point here is that no marketing channel is evergreen, but businesses that want to win have to keep one eye open for these big shifts–and they have to capitalize on them when it’s time. With Pokémon Go, businesses have an unprecedented opportunity to create strong emotional bonds with new customers, and for very little money.
Even if Pokémon GO isn’t as powerful a tool for driving sales six months or a year from now, the customers that you delight today are going to remember you tomorrow.”
From my point of view, there seems to be an assumption from some that playing games is childish. Well, they’re entitled to their opinion – and it’s one that gamers, casual and serious, are well used-to.
However, whether or not we personally wish to stay active on the game itself is sort of beside the point – Pokemon Go is hugely popular at the moment, and in the last few days churches have already shown the potential of using the game’s social aspects to engage with their communities – communities that have long walked by their churches without a second glance.
If it’s not for you, fine, but don’t look down on others who are seeking to use whatever methods they can to share the gospel in love… or those who might just enjoy the game for that matter.
Update: You know how I try hard to be positive, whilst encouraging you lot to seek excellence… Sometimes it’s hard. I won’t say too much, but maybe suggest that some of these guys didn’t get the right amount of tongue in cheek…